Damian Sałkowski

CEO Senuto. Specjalista SEO z bagażem doświadczeń z rynku polskiego i rynków zagranicznych. Autor dwóch książek o marketingu internetowym i kilkuset artykułów w tej tematyce. Prywatnie fan piłki nożnej i sportów motorowych.

Articles

1. Semantic SEO. Learn how Google really works and use it for higher positions
   This article explains semantic SEO, covering search engine evolution, language models, user intent, entities, topical authority, and content creation.
   June 27, 2022

2. Google Data Studio in SEO. How to save 40 hours a month?
   This article explains how to save time and money using Google Data Studio for SEO reporting, focusing on data storytelling and clear insights.
   August 4, 2021

3. Google keyword ranking – check your SEO results and the positions of your website
   This article explains how to choose keywords for SEO, track their rankings in Google, and interpret the results to improve your website's visibility.
   July 20, 2021

4. How to do a content audit? 10 steps to optimize your website content
   This article details how to conduct a content audit, including URL gathering, visibility data, and a template for your own audit.
   January 26, 2021

5. Organic CTR in 2020 – a study of 8 452 951 keywords
   This study analyzes millions of keywords to show organic click-through rates in 2020, including differences between desktop and mobile.
   April 20, 2020

6. How long does it take to position a website? We've researched it!
   An analysis of 250,000 keywords across 23 industries reveals how long it takes for a website to rank in the top 10 search results.
   January 15, 2020

7. SEO and its importance in investment analysis
   A look at SEO due diligence for investors, highlighting its importance in assessing online traffic generation risks, with examples.
   May 13, 2019

8. Demand, Supply and Customer Journey in SEO Strategy
   This article explores a unique approach to SEO content creation, considering SEO history, trends, and the roles of data and customer journey.
   January 4, 2019

9. SEO – What to Optimize In-House and What to Outsource?
   This article covers when to DIY SEO or outsource, plus how to prep for outsourcing, billing models, and helpful tools.
   November 6, 2018

10. How to Generate over 130k Visits with 300 Articles using Topical Authority Concept
    A case study explains how Pracuj.pl used topical authority and Senuto's tech to reach more users, generating 130k monthly visits.
    May 28, 2018

11. Future Around the Corner
    This article explores five trends, including AI, that may influence future search results, based on the Law of Accelerating Returns.
    June 19, 2017

12. Time to change your approach to keywords
    This article discusses how Google's Hummingbird and Panda 4.0 updates changed keyword use and introduced topic-based content analysis for SEO.
    February 18, 2016

13. How to understand keyword data? Some interesting statistics
    This blog post analyzes keyword search volume data from Google Keyword Planner, revealing search ranges and potential traffic estimation issues.
    January 19, 2016