Karolina Matyska

Lingwistka, copywriterka, online marketerka, ale przede wszystkim – fanka dobrego content marketingu. Z contentem związałam się zaraz po studiach, z Senuto i SEO – w 2018 roku.

24 articles

Digital Marketing

What are PPC Ads? Discover the workings of PPC advertising
This article explains PPC (pay per click) advertising, focusing on Google Ads, and covers campaign types, bidding, and ad placement.
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Published on October 6, 2021

Online marketing in a nutshell – check out how to get started!
This article defines online marketing, compares it to offline methods, and highlights the benefits of personalization and data analysis.
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Published on September 8, 2021

SEO

Keywords in SEO – where to find them and how to choose them?
This article explains keywords, their importance in SEO, and how to research and use them to improve website rankings and attract customers.
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Published on August 25, 2021

What to write about on your blog?
This ebook offers 34 blog post ideas and 9 topic sources, plus tips for organizing ideas using tools like Google Docs and Senuto Keyword Explorer.
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Published on August 4, 2021

How to write Google-friendly blog posts?
This article details how to write blog posts that rank high in Google search results, attract readers, and increase website traffic.
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Published on June 24, 2021

5 Senuto integrations to speed up SEO reporting
Automate SEO reports using Senuto integrations with tools like Google Data Studio, combining data for better insights, with expert tips.
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Published on July 7, 2020

20+ practical applications of Senuto integration with Google Sheets
This article details how to integrate Senuto with Google Sheets and offers tips for SEO pros to streamline audits and reporting.
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Published on June 23, 2020

TOP 100 best SEO articles in e-commerce
This article analyzes top-performing e-commerce blog posts in Poland, revealing how they rank for hundreds of keywords in Google's top 10.
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Published on May 14, 2020

How to find clients for SEO?
This article details how to use Senuto to identify potential SEO clients in thriving industries during the coronavirus crisis.
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Published on April 27, 2020

Content Marketing

List of 30+ SEO and marketing courses - free and paid
This article lists 30+ free online courses covering SEO, content marketing, blogging, and data analysis for beginners to advanced learners.
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Published on March 30, 2020

Content marketing tools – 30 favorites!
This blog post reviews content marketing tools for organization (Trello, Monday) and idea-keeping (iPhone Notes, Evernote, Google Keep).
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Published on January 31, 2020

Ultimate Guide to Content Marketing – all you need to know to kick off!
This article defines content marketing, its value, implementation, effort, expected results, and timeline for achieving goals.
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Published on January 31, 2020

Marketing report - 25 ideas, where to get data from
This article lists 25 data sources and tools to help you create marketing reports, industry overviews, and white papers with unique content.
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Published on October 28, 2019

Multilingual SEO — How to Start a Business Abroad
This article covers multilingual SEO, challenges of international expansion, CMS choice, domain setup, content translation, and marketing strategy.
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Published on October 11, 2019

Keyword research – a quick AND reliable way to do it!
This article discusses why keyword research is important for SEO, and how Senuto can help you find the right keywords for your website.
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Published on October 10, 2019

Data-Driven Content Marketing – How to Do It Right?
Move beyond intuition in content marketing using data for planning, creation, performance tracking, and optimization to improve search engine rankings.
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Published on September 17, 2019

SEO Strategy – How To Devise and Execute It?
This article defines SEO strategy, explains its importance for businesses, and suggests how to prepare and implement one for traffic generation.
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Published on September 2, 2019

SEO - what is it? Learn the basics of SEO!
This article explains SEO, its importance for businesses, and the benefits of SEO activities like reaching customers and increasing site traffic.
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Published on August 21, 2019

Featured snippets - how to take up more space in the SERP?
This article explains rich snippets versus featured snippets, the types of featured snippets, and how to optimize content to obtain them.
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Published on August 19, 2019

What should an SEO report from an agency look like?
This article explains what non-SEO experts should expect in a professional SEO report from an agency, plus tips for good client/agency cooperation.
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Published on July 4, 2019

I am a content manager. Why do I need Senuto?
This article explains how content managers can use the Senuto platform to analyze website visibility and keyword rankings in Google.
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Published on May 17, 2019

Guest Blogging: Why You Should Post Articles on Partners’ Websites
This article explains guest blogging, its benefits for specialists and businesses, and how it can promote expertise and attract new clients.
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Published on December 5, 2018

How to do a competitive analysis in Senuto?
This article explains how Senuto's Visibility Analysis module helps you monitor a domain's keyword rankings in Google, comparing daily and weekly data.
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Published on August 16, 2018

First project in Senuto monitoring - step by step
Set up a Senuto Monitoring project to track your site's Google rankings for specific keywords, compare against competitors, and optimize SEO.
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Published on July 11, 2018