# Karolina Matyska Lingwistka, copywriterka, online marketerka, ale przede wszystkim – fanka dobrego content marketingu. Z contentem związałam się zaraz po studiach, z Senuto i SEO – w 2018 roku. 24 articles ## Digital Marketing **What are PPC Ads? Discover the workings of PPC advertising** This article explains PPC (pay per click) advertising, focusing on Google Ads, and covers campaign types, bidding, and ad placement. [Read more](/content/en/blog/ppc-ads-beginner-guide/index.html) *Published on October 6, 2021* --- **Online marketing in a nutshell – check out how to get started!** This article defines online marketing, compares it to offline methods, and highlights the benefits of personalization and data analysis. [Read more](/content/en/blog/online-marketing-in-a-nutshell-check-out-how-to-get-started/index.html) *Published on September 8, 2021* --- ## SEO **Keywords in SEO – where to find them and how to choose them?** This article explains keywords, their importance in SEO, and how to research and use them to improve website rankings and attract customers. [Read more](/content/en/blog/seo-keywords/index.html) *Published on August 25, 2021* --- **What to write about on your blog?** This ebook offers 34 blog post ideas and 9 topic sources, plus tips for organizing ideas using tools like Google Docs and Senuto Keyword Explorer. [Read more](/content/en/blog/what-to-write-about-on-your-blog/index.html) *Published on August 4, 2021* --- **How to write Google-friendly blog posts?** This article details how to write blog posts that rank high in Google search results, attract readers, and increase website traffic. [Read more](/content/en/blog/how-to-write-google-friendly-blog-posts/index.html) *Published on June 24, 2021* --- **5 Senuto integrations to speed up SEO reporting** Automate SEO reports using Senuto integrations with tools like Google Data Studio, combining data for better insights, with expert tips. [Read more](/content/en/blog/5-senuto-integrations-to-speed-up-seo-reporting/index.html) *Published on July 7, 2020* --- **20+ practical applications of Senuto integration with Google Sheets** This article details how to integrate Senuto with Google Sheets and offers tips for SEO pros to streamline audits and reporting. [Read more](/content/en/blog/integration-senuto-google-sheets/index.html) *Published on June 23, 2020* --- **TOP 100 best SEO articles in e-commerce** This article analyzes top-performing e-commerce blog posts in Poland, revealing how they rank for hundreds of keywords in Google's top 10. [Read more](/content/en/blog/ranking-100-best-articles-seo-in-e-commerce/index.html) *Published on May 14, 2020* --- **How to find clients for SEO?** This article details how to use Senuto to identify potential SEO clients in thriving industries during the coronavirus crisis. [Read more](/content/en/blog/how-to-find-seo-clients/index.html) *Published on April 27, 2020* --- ## Content Marketing **List of 30+ SEO and marketing courses - free and paid** This article lists 30+ free online courses covering SEO, content marketing, blogging, and data analysis for beginners to advanced learners. [Read more](/content/en/blog/courses-seo-marketing-list/index.html) *Published on March 30, 2020* --- **Content marketing tools – 30 favorites!** This blog post reviews content marketing tools for organization (Trello, Monday) and idea-keeping (iPhone Notes, Evernote, Google Keep). [Read more](/content/en/blog/content-marketing-tools-30-favorites/index.html) *Published on January 31, 2020* --- **Ultimate Guide to Content Marketing – all you need to know to kick off!** This article defines content marketing, its value, implementation, effort, expected results, and timeline for achieving goals. [Read more](/content/en/blog/content-marketing-ultimate-guide/index.html) *Published on January 31, 2020* --- **Marketing report - 25 ideas, where to get data from** This article lists 25 data sources and tools to help you create marketing reports, industry overviews, and white papers with unique content. [Read more](/content/en/blog/marketing-reports-ideas-where-to-find-data/index.html) *Published on October 28, 2019* --- **Multilingual SEO — How to Start a Business Abroad** This article covers multilingual SEO, challenges of international expansion, CMS choice, domain setup, content translation, and marketing strategy. [Read more](/content/en/blog/multilingual-seo-how-to-start-a-business-abroad/index.html) *Published on October 11, 2019* --- **Keyword research – a quick AND reliable way to do it!** This article discusses why keyword research is important for SEO, and how Senuto can help you find the right keywords for your website. [Read more](/content/en/blog/keyword-research-at-senuto/index.html) *Published on October 10, 2019* --- **Data-Driven Content Marketing – How to Do It Right?** Move beyond intuition in content marketing using data for planning, creation, performance tracking, and optimization to improve search engine rankings. [Read more](/content/en/blog/data-driven-content-marketing-how-to-do-it-right/index.html) *Published on September 17, 2019* --- **SEO Strategy – How To Devise and Execute It?** This article defines SEO strategy, explains its importance for businesses, and suggests how to prepare and implement one for traffic generation. [Read more](/content/en/blog/seo-strategy-how-to-devise-and-execute-it/index.html) *Published on September 2, 2019* --- **SEO - what is it? Learn the basics of SEO!** This article explains SEO, its importance for businesses, and the benefits of SEO activities like reaching customers and increasing site traffic. [Read more](/content/en/blog/seo-what-is-it/index.html) *Published on August 21, 2019* --- **Featured snippets - how to take up more space in the SERP?** This article explains rich snippets versus featured snippets, the types of featured snippets, and how to optimize content to obtain them. [Read more](/content/en/blog/featured-snippets-how-to-gain-more-space-in-serp/index.html) *Published on August 19, 2019* --- **What should an SEO report from an agency look like?** This article explains what non-SEO experts should expect in a professional SEO report from an agency, plus tips for good client/agency cooperation. [Read more](/content/en/blog/report-from-seo-agency/index.html) *Published on July 4, 2019* --- **I am a content manager. Why do I need Senuto?** This article explains how content managers can use the Senuto platform to analyze website visibility and keyword rankings in Google. [Read more](/content/en/blog/content-manager-and-senuto/index.html) *Published on May 17, 2019* --- **Guest Blogging: Why You Should Post Articles on Partners’ Websites** This article explains guest blogging, its benefits for specialists and businesses, and how it can promote expertise and attract new clients. [Read more](/content/en/blog/guest-blogging/index.html) *Published on December 5, 2018* --- **How to do a competitive analysis in Senuto?** This article explains how Senuto's Visibility Analysis module helps you monitor a domain's keyword rankings in Google, comparing daily and weekly data. [Read more](/content/en/blog/what-keywords-are-visible-your-website/index.html) *Published on August 16, 2018* --- **First project in Senuto monitoring - step by step** Set up a Senuto Monitoring project to track your site's Google rankings for specific keywords, compare against competitors, and optimize SEO. [Read more](/content/en/blog/first-project-in-monitoring-senuto/index.html) *Published on July 11, 2018*